Friday, March 6, 2009

Internet Marketing Taskmasters

If you are like any of my clients - they tend to get a bit overwhelmed when told what to do!  What I quickly learned upon kicking-off the marketing of a freshly launched (or re-launched) website is that clients often become overwhelmed when they realize the real work is just beginning.

Common misconception:  If you build it they will come... (see previous post - this is not the Field of Dreams!)  

You must work and rework your site, monitor traffic sources, statistics, conversions and about a gazillion other factors to determine where to focus your energies - and then you need to put the time and energy into it - REGULARLY!

When I review a website's marketing plan with a new client - I warn them...  ::: your eyes will glaze over about half way through this, don't be alarmed :::  There is a ton of information and activity surrounding an effective internet marketing plan - and the best type of plan?

A simple plan!  Keep it simple!  I tell my customers they will get no more than 3 tasks at a time from me.  I try to keep the work in small manageable chunks, so when they accomplish a task, they feel great about it.

Not only that, but when you are reviewing website content and updating it, I find it better to do in small chunks to start getting the new web pages indexed while working on others, so you aren't waiting 6 months to promote a whole new website yet again.

That's my story and I'm sticking to it!

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  1. Thanks. This is a good reminder how overwhelming it can be to a client. I also think that working at the site over and over is the essence of internet marketing - and what I love. There isn't a day in the future that your site is "done." My clients' sites get worked on and then worked on somemore and then somemore. The site has to grow and mature and adjust as the internet changes and grows. Thanks again. Keep writing.

  2. As the person who has given you the majority of your launched clients, I have learned about manageable tasks and can adapt to a client who can multi-task. I might send 3 emails, but they are 3 tasks... KISS principle in full effect!