I have to say, that I generally don't pay attention to TV commercials. If I am to buy something, it is because a friend recommended it, or I've done the research (more than likely online). Tonight, this commercial captured my eye... I watched all 60 seconds of it.
What I love about it is not what they are selling, but the message in general. I passionately believe that we reap what we sow, and if this commercial is any indication of how Liberty Mutual treats their clients, then it's a product worth having.
A fantastic ad, which should be applied to every business. I live my life this way, letting the person go in traffic before me, holding the elevator, or pausing for a few seconds to hold the door for someone whos a few steps behind. These little gestures can go along way, and that chance encounter and the smile you bring someone - will more than likely be shared with someone else, and so on and so on.
Just a few weeks ago I was pumping gas, and this adorable elderly man was cleaning his headlights, windows and windshied at the next pump. I jokingly said "hey when you're done with yours you can do mine" with a big old smile. When I came out from paying for my gas, there he was washing my windshield. He informed me he had not done his good deed for the day.
The world needs more of this! THAT I am passionate about. So when you do find yourself a few steps ahead, take the extra 15 seconds to hold the door... And do it with a smile, inside and out.