Friday, February 13, 2009

Selling Cars Through Social Media

A month or so ago I got a request to follow a blog on Facebook's Networked Blog- it was the first request of this kind I had received on Facebook.  Having my own blog (of course), I was intrigued by this request - as we are all looking for ways to market our blogs.

The request was to follow Best Used Cars Blog.  And why would I follow this blog if I am not in the market for a car?  Well the answer is quite simple - because it's a good blog filled with good content.

Eric does a great job of putting an interesting spin on his content, he incorporates video, imagery, humor, facts and presents at a level that everyone can enjoy and understand.  He gives the consumer very sound advice to assist in knowing how to buy a car and not get scammed.  Given the state of the auto-industry today, and the economy - his blog should be in its prime with the information he is providing.

He also has a few pieces of content that are unique - Car Dealer Confessions, and a Tweet & Greet Interview asking the users questions about their first cars and their personalities related to their cars - it took me 5-10 minutes to complete and I had some fun with it!

Check out this blog - I do reccommend it.  Give Eric a Tweet-Out at @auctiondirect as well!

As a final side-note I have found that 2/3 of my blog traffic is coming from Facebook through profile links and Networked Blogs, and the other third is coming primarily from Twitter - just a tidbit I thought I'd share.

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1 comment:

  1. Hey Wendy,

    Appreciate the bump...

    Cars. Technology. Social Marketing. All things I enjoy...

    I will add though - its not about 'selling cars' first...its about providing consumers with the information they really need to make an educated decision.