Wednesday, February 18, 2009

Using Social Media to get IKEA's Attention

I would definitely LOVE to have an IKEA Store in Western, NY. Rochester would be great, but I would settle for Buffalo as well or somewhere in between.  

Currently the closest IKEA store is in Hamilton, Ontario - which is a few hours drive, accross the border and somewhat a pain in the neck.  When I go to IKEA in Canada, it is an all day trip to get across the border both ways, add in the driving distance, and of course the gas expense (especially now) and the time required to browse at an IKEA store.  Something I have complained about for years - every trip taken to IKEA requires much advanced planning...

A co-worker (@fuyukogratton) of mine has a passion for IKEA, and to that end created a blog and online petition in April of 2008 to try to gain signatures and capture the attention of IKEA so they would pity us and build a store in our area.  This online petition currently has 119 signatures (I was 118), and I have been spreading the word about this through my online social activities and face-to-face.

Time to put my creative social media energies to work to raise more awareness - so I have yet another place to shop in Upstate New York.  I love IKEA!

I sense another social media experiment coming on...  If I can find 300+ artichoke lovers in just a few short weeks, I should be able to connect with IKEA lovers out there to help my friend with her blog and petition!

Take a second to sign Fuyuko's petition!  We thank you, and Western New York will thank you!

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